Companies face bankruptcy due to low
profitability
, and the price is the lever
to defeat it.

Companies go
bankrupt before
2 years of
existence due to
low profitability.

Of innovations fail to meet profitability targets.

Of pricing decisions are often made based on gut instinct rather than data.

Price is a very powerfull variable, and has
3 to 7 times more impact on profitability
than cost reduction or even sales
improvement.

Did you know that:

Allows your company to set optimal prices by understanding your customers value and how they compare you to the competition.

  • Target customer segmentation
  • Quantify the value of benefits
  • Define optimal pricing
  • Understand the competition
  • Track pricing strategies and simulate price variations

INDUSTRIES

Some industries we have experience with

Fashion
CPG
Consumer Packaged Goods
Beauty and personal care
Electronics

If you operate within an industry with a
high frequency of price changes…

Our
approach

We are experts in using Artificial Intelligence and Machine Learning to understand the market, anticipating and accurately projecting product prices for our clients.

Smart MONITORING

Smart PRICING

A USER-FRIENDLY AND
SMOOTH PLATFORM

Calculates the optimal price of products or services using a methodology based on Value Based Pricing,
starting from the analysis of the customer, the value attributes of the product or service and the
competitive environment. The platform allows the simulation of price variations according to changes in
the characteristics of the product or service.

01

This is an info box

Define products to analyze them
in relation to your competitors

02

This is an info box

Ensure perfect matching among the
listed products

03

This is an info box

Running data or analyzing data to
make projections and generate
insights to make optimal pricing
decisions.

The platform is designed to calculate the price
of different products or services
¡in 3 simple steps!

Define the main features of your product

  • Ask yourself: What properties do users value in the product or service you offer?
  • Examples:
    • A customer values brand and quality when buying tennis shoes.
    • Another values the ingredients and taste when buying a beverage.
  • Then… For your product / service, what does your customer value?

Rank by importance to your customer

  • The features mentioned in the first step will be rated according to the level of importance for your customer.
  • Ask yourself: which feature is the most valuable and which is the least valued by your customer?

Analyze key competitors

  • Select the main competitors of your product.
  • Do a Benchmarking exercise to gather information on: name, product/service reference, price, attributes and features.
  • Record your competitors’ information and register yourself as a competitor to evaluate your position in the market.
  • You obtain the Price vs. Perceived Value graph. This will allow you to analyze whether your price is cheap or expensive and the perceived value compared to the competition.

Study your market based on Value Based Pricing and competitor’s prices.

Value based
pricing platform

About us

We are a startup specialized in mining precision data, leveraging AI and ML technologies to gather crucial information on pricing, product images, inventory, and promotions from various online sources.

Subscription model

Highly Scalable

Bootstrapped growth

We continue to make an impact
on thousands of companies!

Intuitive and actionable reports

Value Based Pricing Solution

Data reliability


SOME BRANDS
TRACKED DAILY
BY PRICEZING


Featured

LINA
RESTREPO

Co-founder & CEO PriceZing

CARLOS
RUBIO

Full stack developer

VALENTINA
GONZÁLEZ

Costumer Success Manager

Essential Blocks Slider Subtitle

RAQUEL
ARANZAZU

Growth Manager

Alejandro
Londoño

Tech advisor & Developer

MANUELA
GARCÍA

Design & Communications

Reach out

Interested in working
together?

Support

+57 3136860792
E-mail: contacto@pricezing.co

Connect

Reach out

Interested in working
together?

Support

+57 3136860792
E-mail: contacto@pricezing.co

Connect

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