and analyzing
PRICING DATA
is time-consuming and
expensive
Companies lose millions of dollars by not using dynamic pricing strategies based on big data analytics.
Of innovations fail to meet profitability targets.
Of pricing decisions are often made based on gut instinct rather than data.
SOME BRANDS
TRACKED DAILY
BY PRICEZING
INDUSTRIES
Some industries we have experience with
Consumer Packaged Goods
If you operate within an industry with a
high frequency of price changes…
Our
approach
We are experts in using Artificial Intelligence and Machine Learning to understand the market, anticipating and accurately projecting product prices for our clients.
Smart MONITORING
01. Own Price Monitoring
As a customer you can monitor the prices of your products at the defined retailers, receiving daily alerts to optimize analysis and pricing decisions.
02. Competitor Price Monitoring
You can monitor both your products’ prices and those of your competitors, using product matching to make real and powerful comparisons.
Smart PRICING
01. Ideal Price Suggestions
By analyzing the market and projecting behaviors to identify the optimal price.
02. Predicting Competitive Behavior
Using AI/ML and historical data, we predict future competitors’ pricing behaviors.
03. Price Intelligence
You can make queries with your data and predictions to make informed pricing decisions.
We continue to make an impact
on thousands of companies!
Intuitive and actionable reports
Value Based Pricing Solution
Data reliability
Allows your company to set optimal prices by understanding your customers value and how they compare you to the competition.
Price is a very powerfull variable, and has
3 to 7 times more impact on profitability
than cost reduction or even sales
improvement.
Did you know that:
Improving fixed costs by 1% increases the company’s rentability by 2%.
As for variable costs, improving them by 1% increases the company’s profits by 8%.
A 1% improvement in volume increases the company’s profitability by 3%.
On the other hand, it is remarkable how improving the average price of a product portafolio by 1% can bring up to 12% more profitability tothe company.
Value based
pricing platform
Subscription model
Highly Scalable
Bootstrapped growth
A USER-FRIENDLY AND
SMOOTH PLATFORM
Calculates the optimal price of products or services using a methodology based on Value Based Pricing,
starting from the analysis of the customer, the value attributes of the product or service and the
competitive environment. The platform allows the simulation of price variations according to changes in
the characteristics of the product or service.
Initially we are carrying out all the price
tracking, which as an ideal input of the
process, consists of three steps:
This is an info box
Define products to analyze them
in relation to your competitors
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Ensure perfect matching among the
listed products
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Running data or analyzing data to
make projections and generate
insights to make optimal pricing
decisions.
The platform is designed to calculate the price
of different products or services
¡in 3 simple steps!
Define the main features of your product
- Ask yourself: What properties do users value in the product or service you offer?
- Examples:
- A customer values brand and quality when buying tennis shoes.
- Another values the ingredients and taste when buying a beverage.
- Then… For your product / service, what does your customer value?
Rank by importance to your customer
- The features mentioned in the first step will be rated according to the level of importance for your customer.
- Ask yourself: which feature is the most valuable and which is the least valued by your customer?
Analyze key competitors
- Select the main competitors of your product.
- Do a Benchmarking exercise to gather information on: name, product/service reference, price, attributes and features.
- Record your competitors’ information and register yourself as a competitor to evaluate your position in the market.
- You obtain the Price vs. Perceived Value graph. This will allow you to analyze whether your price is cheap or expensive and the perceived value compared to the competition.
Study your market based on Value Based Pricing and competitor’s prices.
We help companies define an optimal price that maximizes profits and accelerates growth, using advanced artificial intelligence algorithms.
These algorithms have been trained for years with our pricing consulting expertise
Thanks to our powerful daily price analysis tools and our ability to categorize products, together with our pricing expertise and state-of-the-art technology, we are able to define optimal prices. These prices not only help your company reach your target audience, but also make your product more attractive, while increasing the profitability of your business.
We help you analyze hundreds of thousands of products, along with hundreds of market variables, to project the pricing behavior of your competitors. Thus, we can define the optimal price for your product, not only to reach your target audience, but also to give you the possibility to anticipate your competitors’ movements.
Featured
About us
We are a startup specialized in mining precision data, leveraging AI and ML technologies to gather crucial information on pricing, product images, inventory, and promotions from various online sources.
